Nordic Hotels & Resorts is a collection of hotels and resorts for the guest who seeks a unique experience, be it for business or leisure. Each hotel strives towards a clear brand image and a strong, independent identity.
The challenge was to update their visual identity. They wanted to keep the “N” as it has become a well-known symbol for quality within the Scandinavian hotel industry. We ended up with a new take of the letter based on geometric shapes that lends themselves well to visual communication assets such as posters and website.
The website was developed by us to function as a platform for hotel exploration. Showcasing their range of hotels while at the same time maintaining their individual expression and branding.